This Memorandum of Understanding (MOU) is made by and between:

ALLADITTA MARKETPLACE (PRIVATE) LIMITED operating Marketplace (hereinafter referred to as the


The person (sole proprietor/company/partnership firm/limited liability partnership firm) who is accepting the terms and conditions of this MOU either himself or through a duly authorized signatory and who is legally allowed to do business in Pakistan (hereinafter referred to as the “the Merchant”). and the Merchant are hereinafter individually referred to as Party and collectively as the Parties.

a. The Merchant is in the business of selling products in the categories selected as part of this MOU.
b. is involved in the business of providing e-commerce technology, internet marketing services, customer services, payment services, and fulfilment services to Merchants interested in selling their products on the internet, through the e-commerce technology platform and services offered by
c. The Merchant, in view of increasing their sales, is desirous of using the services of for selling their products online through and fulfilment & delivery of the order.
d. The Parties are desirous of recording the terms and conditions of their MOU for the purposes set out above subject to provisions and conditions set forth herein; NOW THEREFORE, in consideration of the foregoing and the promises contained herein the Parties, hereto agree as follows:

a. Technology services: offers an end-to-end ecommerce technology platform that allows the Merchant to set-up an online store on By doing this Merchant can upload their products on the site, manage various aspects of the online store on self-service basis, and make it available to buyers for purchase. The technology services also include complimentary use of business tools available on through a specific login to be created by for the Merchant.
b. Internet Marketing Services: runs intensive internet marketing services for the entire marketplace to drive traffic. can also run specific internet marketing programs and traffic acquisition plans for the Merchant for a fee as decided by the by providing a payment facility neither acts as a Trustee or in a Fiduciary Capacity but as a mere facilitator between the Merchant and buyers.
c. Payment Services: Customers can make payments for their orders at using payment options including COD (cash on delivery) as well as credit card, debit card, net banking, EMI. has created a wide network of payment gateways as well as companies handling COD.
d. Order Fulfilment: shall provide customer support services and shall ensure delivery and completion of the transaction.
e. Customer Support and Grievance Officer: The Merchant shall agree that the Grievance Officer of, the details of whom have been provided on its website, shall also be appointed for the Merchant and shall perform all functions as being performed for is accordance with the applicable laws

a. The Merchant shall agree, accept and be bound by Privacy Policy, Terms of Use, Policies and Rules, and all agreements, terms and conditions, terms of use etc., that are duly communicated in writing to the Merchant or are displayed on the website from time to time and are updated from time to time, which are incorporated herein by reference.
b. The Merchant duly agrees to comply with and agrees not to attempt to sell any products mentioned in the Prohibited and Restricted Items Policy of available at
c. The Merchant shall pay the selling service fee and other service fee as agreed.
d. The Merchant shall create an online catalogue of products and upload product listings in their online store at The Merchant acknowledges that he shall be solely responsible for the relevant reference numbers of the products and the Merchant shall create, acquire and upload legitimate and accurate catalogue data.
e. The Merchant shall be responsible for maintaining and publishing all information relating to products on their online store and shall have non-exclusive right to display, advertise and offer for sale its products on the online platform. The product sold by the Merchant is genuine and new and is not old/used one or a counterfeit product.
f. The Merchant undertakes to ensure that descriptions, images, and other content pertaining to goods or services on their platform is accurate and corresponds directly with the appearance, nature, quality, purpose and other general features of such good or service.
g. The Merchant shall ensure that the quality of the products is genuine, brand new, and they are legally allowed to be sold in Pakistan by the Merchant. The Merchant in this regard duly accepts and agrees to abide by the terms. The Merchant shall also ensure that the advertisements for marketing of goods or services are consistent with the actual characteristics, access and usage conditions of such goods or services as displayed on the website The Merchant acknowledges that any and all liabilities arising in connection with any defect, fault or shortcoming in the product(s) including but not limited to infringement of intellectual property rights of any third party, shall be of the Merchant alone and shall not be liable for the same in any manner whatsoever. The Merchant agrees to keep harmless and indemnified in this regard.
h. The Merchant shall regularly update product price and quantity and assumes any liability for the wrong price or product quantity/availability (in case product gets sold). shall not be liable for the same in any manner whatsoever and the Merchant agrees to keep harmless and indemnified in this regard.
i. The Merchant shall deliver the sold products to fulfilment team within 72 hours or ship it directly to the customer if the prior approval has been obtained from the within 72 hours after the order has been received.
j. The Merchant shall be responsible for after sales service for the product and to handle any customer complaint regarding product quality and warranties. shall not be liable for the same in any manner whatsoever and the Merchant agrees to keep harmless and indemnified in this regard.
k. All tax related liabilities and other liabilities including but not limited to sales tax, KYC etc. relating to the sale of the product shall be responsibility of the Merchant. shall not be liable for the same in any manner whatsoever and the Merchant agrees to keep harmless and indemnified in this regard.
l. Strictly refrain from uploading any pornographic material, socially and politically objectionable items, adult/mature content or products, any other material which are of prohibited/ restricted nature / require license like alcohol etc. and any material protected by copyright, trademark, patent or trade secret or other laws without the permission of the author or owner. shall not be liable for the same in any manner whatsoever and the Merchant agrees to keep harmless and indemnified in this regard.
m. The Merchant shall ensure that the product pricing on will be same or less as available on any other site on the internet including Merchant’s own site.
n. The Merchant agrees to bear the cost of both the forward shipping and reverse shipping for the items sold as Cash on Delivery and returned due to no claim by the buyer. The Merchant further agrees to bear the cost of two way shipping and restocking charges in the event of product being delivered is significantly different from listing description.
o. The Merchant agrees to be bound by the Return Policy to accept the items returned by customers.
p. The Merchant agrees to respond to RTO (Return to Origin) Orders Delivered to You within 48 hours. All the RTO order will be send directly back to you. An automated mailer will be sent out every day with the list of orders. In case of any discrepancy, you must respond within 48 hours to Merchant Support.
q. The Merchant agrees to pay the selling service fee if the Merchant is unable to deliver or ship a sold item within SLA or unable to fulfil the order.
r. The Merchant acknowledges that all payments by to the Merchant shall be after deduction of any money due from the Merchant to including selling fees, fulfilment fees, return charges against any other orders, etc.
s. Merchants are not eligible to be a part of the affiliate program. Any direct or indirect association with an affiliate will be a violation of policy and lead to permanent suspension of the merchant’s account.
t. The Merchant agrees to provide to legal name, principal geographic address of its headquarters and all branches, the name and details of its website, its e-mail address, customer care contact details such as fax, landline, and mobile numbers and where applicable details. The Merchant hereby agrees that in case of request by the customer, such details of the Merchant shall be provided.

The Merchant hereby represents and warrants that:
a. It has the full right, power and authority to enter into this Agreement and perform its obligations hereunder.
b. Its execution, delivery and performance of this Agreement, and exercise of rights under this Agreement, will not conflict with or result in a breach or other violation of any agreement or other third-party obligation by which it is bound.
c. It will comply with all applicable Laws in its performance of this Agreement in connection with the offering and sale of all products and services offered and/or sold through the
d. It has necessary legal rights to publish the products, pictures, data and other details published by the Merchant on including any trademarks, logos or devices forming part of the same and is not putting up any details as mentioned in this MOU or otherwise on which may result in a third party claim against or its directors, members, officers and employees or other merchants/vendors.

The Merchant agrees to defend and hold and its affiliated and related entities, and any of their shareholders, officers, directors, agents and employees harmless from and indemnified against any claims, lawsuits, penalties and damages arising out of any breach by Merchant of this MOU or the representations and warranties contained in this MOU or of any terms and conditions and/or policies of as available on In the event of any third party claim in relation to the products being traded by the Merchant on, which is caused due to default of the Merchant, the Merchant shall, on demand, pay liquidated damages of the total value of the claim made and legal expenses incurred by in defending such claim. In the event of a third party claim, specifically in relation to infringement of intellectual property rights of such third party, shall be entitled to provide all details of the products, Merchant, sales completed or pending, deliveries made as may be required by such third party or mandated by an order or judgment of any court or other judicial or quasi-judicial authorities and Merchant shall be under an obligation to ensure that is not a made a party to any such third party claims as described herein and shall promptly and unilaterally take adequate steps to absolve from any liability of any nature whatsoever, either present or anticipated.

Merchant acknowledges and agrees that may at its sole discretion hold, suspend or debit an amount from Merchant’s payment as compensation, in the event Merchant has been found to be in breach of its obligations or warranties under this MoU or it has been alleged by a third party that the Merchant is in breach of policies of Merchant acknowledges that the aforesaid remedies shall be addition to the right of to terminate this MoU forthwith without any notice to Merchant.

Without prejudice to any other remedies, BOTH PARTIES shall have the right, at any time, to terminate this MOU forthwith, by giving a 7 day notice in writing to the OTHER PARTY.

This MOU shall be governed by and construed in accordance with the law of Islamic Republic of Pakistan and the parties hereto submit to the exclusive jurisdiction of the courts at Karachi, Pakistan.

This MOU is being executed electronically and shall form a binding agreement between the Parties and no Party shall claim invalidity of this MOU merely on the grounds that this MOU is being executed electronically. For the aforementioned purposes, the Parties hereby agree that this MOU is being concluded and executed at Karachi.

Merchant shall not be entitled to assigns its rights and obligations under this MOU without prior written consent of

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